Intentional misspelling SEO

I have been trying to SEO one of my web page towards to a certain keyword.
Due to the competition and high popularity of the keyword, I just could not get it upper than the 4th page even though after many weeks applying through optimisation techniques I found in the SEO websites.

One lazy Saturday morning hung over from previous night, I was lying on bed with my girl friend’s MacBook on my belly. I tried to type the keyword that I have been optimising for into Google (it was very challenging for me) then I found the website ranked on the 1st page. YES I type it with incorrect spelling. I tried few different misspellings with other variations and the site ranked 1st page for all of them.
Strange! What happened there? My page doesn’t even contain those misspelling words? What if my page actually contains those misspelling words, what will happen?

Of course I will need to do further research on how exactly it affects Google algorithm. I guess it set your web page of the main ground of the competition that associated with that keyword then open up a new paradigm of keywords where there’s less competition. It is like a football player who was playing in English Premium League changing to English Premera League. There will be lot more chance to for him to score a goal.
Obviously the traffic you get from misspelling keywords will be much less than the correct spellings. But your short tem goal is having some of your webpages listed on the 1st page, I think it will be worth giving a shot.

Setting up clear goals for your SEO strategy

I have been reading a lot of articles on SEO lately and got me thinking what should be the very 1st step before I should start working on my SEO.
Of course, I need to have clear and realistic goals. Even though it sounds so tempting that having all my pages ranked in 1st page for every relevant keywords, we all know that is just not going to happen. So what's the realistic goals? We have to prioritise! the 1st step is identifying what keywords and what pages are most important to meet my goal. (Remember you optimise your web pages not the entire site! try this, type "Site:www.YourSiteURL.com" in Google(or Yahoo)

How do we know what keyword is most important to the webpage that I want to optimise? Well, you can find it from your analytic tools.

So probably you will focus on the keywords that likely to convert. For example, all the insurance companies want their webpages ranked high for keywords such as "online insurance quote", "cheap online insurance"
Because they know that these types of keyword have driven the most online quotes in the past from their analytic tools. They are also probably running SEM campaign bidding on these type of keywords. Sounds obvious, doesn't it?

What do we alway have to remember is that regardless SEO or SEM, we are playing this game in a very competitive space. Your competitors know that these keywords are very important so what's the pay off? the cost (higher CPC for SEM and more man hours for SEO).

So what if I can’t compete?
When I was in marketing school, I read a book called, Blue Ocean Strategy. This book tells your business strategy can gain enormous competitive advantage by just thinking outside of box. How can we apply this in a context of SEO/SEM battle?

Going back to insurance company example, the end goal for insurance companies is selling insurances, right? Higher converting keywords don’t necessarily mean they are highly converting keywords outside of online space. What if people who decided to call the insurance company after they visited website?
A study suggests that 71% of web leads delivered by phone. Do we know what these keywords are? Should we consider these keywords when it comes to SEM /SEO strategy? To me the answer is very clear!

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SEO and Seocial Media secret synergies

Ominute whitepaper
It gives you good insight on how your social media strategy work together with your SEM and SEO.
What this paper doest' tell you  is that the most social media sites uses "nofollow" links so it doesn't really help you with link building for your SEO.

It's good read overall!

Enjoy

amazing wwww

world wide web world, truly amazing. it replaced encyclopedia, replaced libraries and changed how people communicate and change how people do business. It's changed the music industry, it changed how people build the relationship. And there are still lot more to come, stay tuned

the begining