To make the most out of analytic, you should
·
Understand how to work your way through my
interface.
·
Accept "reporting" as the output.
·
Be prepared to interpret the data you see.
·
Remember it’s a tracking tool only.
·
Provide data and leave the process of change to
real people.
Analytic is not
·
An automatic insight engine – it needs people to do
that based on the data it provides.
·
Analytic doesn't tell you what your business is attempting to
accomplish. You need to know this on your own.
·
Analytic cannot change your content. Only you can
change your content (after you decide which content worked better based on my
reporting).
·
Analytic does not provide answers to business
questions all by itself. It can only supply data on user activity. A real
person in the physical world may need to interpret my data and create natural
language analysis
·
Analytic is not a process. Process is an important
part of the marketer's optimisation exercise, but analytic does not embody a
process.
·
Analytic is is not related to artificial
intelligence.
